Cross-cultural consumer behavior: A review of research findings

  • de Mooij M
  • Hofstede G
  • Mooij M
  • 1

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Author-supplied keywords

  • (s) Learning Style
  • communication
  • culture
  • dimensions
  • emotion
  • global branding
  • personality
  • self

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Authors

  • Marieke de Mooij

  • Geert Hofstede

  • Marieke De Mooij

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