Cross-functional integration as a knowledge transformation mechanism: Implications for new product development

  • Engelen A
  • Brettel M
  • Wiest G
  • 2


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


Cross-functional integration (CFI) is regarded as a key success factor in new product development. Since most of the research in this area has been conducted in single-country environments, researchers have asked how CFI is affected by national culture and have pointed out the need to analyze the impact of other contingency factors, such as corporate culture. Following these calls for further research, we collected data from 619 companies in six countries with pronounced national cultural differences. Using hierarchical regression analysis, we found that the effects of CFI's dimensions (cross-functional interaction and collaboration) are stronger when the organization operates in a national culture with strong collectivism. This moderating effect is strengthened when the corporate culture of the organization is strong, suggesting an interaction effect between the two levels of the culture construct. © 2011 Elsevier Inc.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Andreas Engelen

  • Malte Brettel

  • Gregor Wiest

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free