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Journal Article

A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car

International Marketing Review (1996) 13(5) 76-97
DOI: 10.1108/02651339610131405
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Häubl, G. (1996). A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car. International Marketing Review, 13(5), 76–97. https://doi.org/10.1108/02651339610131405

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