Cultural Consequences on Excellence in Public Diplomacy

  • Yun S
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The purpose of this study is to advance the contextual study of public diplomacythe inquiry into the influences of a governments contextual variables on its practice and management of public diplomacy. To meet this aim, this study investigated the empiri- cal associations between Hofstedes cultural dimensions and Excellence in public di- plomacy, a conception of excellence in public diplomacy developed from the Excel- lence study, based on survey data from 52 embassies in Washington, DC. The findings suggest that the uncertainty avoidance dimension has substantial and significant em- pirical associations with Excellence in public diplomacy. Additionally, not only low uncertainty avoidance cultures but also individualist and low power distance cultures are more conducive to the Excellence than are their counterparts. Nonetheless, the findings have an implication that, in terms of associational magnitude, the overall con- textual effects of societal culture on the Excellence may not be strong.

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  • Seong-Hun Yun

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