This paper addresses the presentational aspect of the VAST topic area. That is, ways to help make a cultural heritage site more competitive in terms of both visitors and revenue through cost-effective exhibit and environment design, including the use of 3D reconstructive visualization. Our topic might also be described as “Some Future Competitive Imperatives of Museums and Heritage Sites.” That future will hinge on how well institutions translate their collections, archives, research, documentation, communications, travelling shows, professional staff, public persona, and especially exhibits, both onsite and online, into the digital realm. Moreover, it depends on how well institutions learn from the competition, some of whom are in the entertainment business. We will discuss selected elements of that translation to digital media and proven presentation techniques available, as well as the fast-evolving competitive environment.
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