Culture and International Business: Recent Advances and Their Implications for Future Research

  • Leung K
  • Bhagat R
  • Buchan N
 et al. 
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The paper provides a state-of-the-art review of several innovative advances in culture and international business (IB) to stimulate new avenues for future research. We first review the issues surrounding cultural convergence and divergence, and the processes underlying cultural changes. We then examine novel constructs for characterizing cultures, and how to enhance the precision of cultural models by pinpointing when cultural effects are important. Finally, we examine the usefulness of experimental methods, which are rarely used by IB researchers. Implications of these path-breaking approaches for future research on culture and IB are discussed. ABSTRACT FROM AUTHOR Copyright of Journal of International Business Studies is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)

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  • Kwok Leung

  • Rabi S Bhagat

  • Nancy R Buchan

  • Miriam Erez

  • Cristina B Gibson

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