Customer loyalty to food retailers in Northern Ireland: ‘devoted loyals’ or ‘promiscuous switchers’?

  • Doherty S
  • Nelson R
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Abstract

Based on a study from Northern Ireland. Looks at emotional and behavioural loyalty and suggests that emotional loyalty is more likely to make the respondent actively recommend the store. The article focusses on 'hard' attributes of store environment.

Author-supplied keywords

  • Customer loyalty
  • Food retail
  • Retail patronage
  • Store attributes
  • Store loyalty

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Authors

  • Susan Doherty

  • Roy Nelson

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