Does customer relationship management influence call centre quality performance ? An empirical industry analysis

  • Abdullateef A
  • Salleh S
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Author-supplied keywords

  • crm
  • customer orientation
  • customer relationship management
  • knowledge management
  • perceived service quality
  • technology-based crm

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Authors

  • Aliyu Olayemi Abdullateef

  • Salniza Salleh

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