Customer Value Creation: A Practical Framework

  • Smith J
  • Colgate M
  • 1


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers to ponder when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace. This framework is built on the strengths of existing frameworks. Possible applications of the framework in designing marketing strategy, recognizing new product opportunities, and enhancing product concept specifications are discussed. [ABSTRACT FROM AUTHOR] Copyright of Journal of Marketing Theory & Practice is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

There are no full text links


  • J B Smith

  • Mark Colgate

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free