Reputation is clearly a growing area of research and practitioner interest. Models that assist in our understanding of research and that aid practitioners in managing reputation are to be encouraged. A model of reputation formation is proposed and the notion of reputation in issue, stakeholder, and process areas is addressed. Examples of these elements of reputation are offered, to help sharpen understanding of reputation in action. In addition, the impact of credibility and framing on reputation is closely reviewed. Credibility refers to the organization's past history and how it develops reputational expectations over time. The research interests are centered on the following 3 questions: 1. What are the interactive effects of organization and stakeholder actions on corporate reputation development and advancement across issues, stakeholders, and processes? 2. How does reputation impact stakeholder management? 3. How can organizations manage the overlapping effects of framing effects and credibility transactions on reputation?
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