How decision strategies and school-based pull factors associate with students' choice of tourism schools

  • Kozak M
  • Cosar Y
  • 10


    Mendeley users who have this article in their library.
  • 1


    Citations of this article.


This study has three specific questions: (1) To what extent do decision strategies used by students when making their choice of school correlate with their level of satisfaction with the chosen school?, (2) To what extent do such strategies correlate with their future behaviour (e.g., word-of-mouth recommendation or switching to a different school)?, and (3) To what extent do school-based variables (e.g., equality, accessibility) relate to the fundamental variables – satisfaction, recommendation and switching? The discussion of findings is based upon the analysis of primary data collected from university students studying tourism in Turkey.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Metin Kozak

  • Yesim Cosar

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free