Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance

  • Faseur T
  • Geuens M
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Abstract

Pleasure has +ve relationship with Aad and Abr, Arousal has a U relationship with Aad and Abr, talks about how 2 dimensions os pleasure and arousal is not sufficient to account for different effects of different feelings.

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Authors

  • Tine Faseur

  • Maggie Geuens

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