Diffusion of innovations theory and work-site aids programs

Abstract

Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modi.cations of the Centers for Disease Control and Prevention’s Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (de.ned as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process. © 1998 Taylor & Francis.