DISCOVERING DESIGN IN THE ORGANIZATION : REFLECTING ON TRENDS IN DESIGN AND MANAGEMENT

Abstract

This exploratory paper looks at trends in design and management. Its aims are a) to familiarize designers with management practices and theories that directly relate to design methods and design principles: Evidence-Based Management, Design Thinking, the Design Sciences and Design Management (which has its roots in design practice); b) to show how each approach interprets design thinking and design methods for a particular management area; c) to point to the potential of fragmenting design within the organization and finally, d) to call for more design research into design and the organization. 1