Disruptive innovation: In need of better theory

  • Markides C
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The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market.

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  • Constantinos Markides

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