From "distance" to "friction": substituting metaphors and redirecting intercultural research

  • Shenkar O
  • Luo Y
  • Yeheskel O
  • 222

    Readers

    Mendeley users who have this article in their library.
  • 151

    Citations

    Citations of this article.

Abstract

The cultural distance metaphor dominates international management research, pro- moting a sterile, detached view where static antecedents in the form of artificially constructed differences serve as the dominant lens through which culture is viewed and its impact assessed. We examine culture and its positivist treatment in the foreign direct investment literature using the theoretical and real-world lenses. Adopting a social constructionist approach, we propose cultural friction as a substi- tute metaphor centered on the actual encounter of cultural systems within a context of power relations and potential conflict between a multinational enterprise and its host country constituencies. Few constructs have gained broad

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Oded Shenkar

  • Yadong Luo

  • Orly Yeheskel

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free