E-commerce web site loyalty : A cross cultural comparison

  • Jengchung V
  • Yen D
  • Pornpriphet W
 et al. 
  • 1


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


This study investigates the factors that affect eloyaltyine-commercewebsites.Thee-loyaltymodelproposed in this study is based on DeLone and McLean’s IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede’s five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.

Author-supplied keywords

  • b2c e-commerce
  • customer satisfaction
  • e-loyalty model
  • information quality
  • is success model
  • nationality and cultural difference
  • service quality
  • structural equation
  • system quality
  • trust

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Victor Chen Jengchung

  • David C. Yen

  • Wannasri Pornpriphet

  • Andree E. Widjaja

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free