E-commerce web site loyalty: A cross cultural comparison

  • Chen J
  • Yen D
  • Pornpriphet W
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Author-supplied keywords

  • b2c e-commerce
  • customer satisfaction
  • e-loyalty model
  • information quality
  • is success model
  • nationality and cultural difference
  • service quality
  • structural equation
  • system quality
  • trust

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  • Jengchung Victor Chen

  • David C Yen

  • Wannasri Pornpriphet

  • Andree E Widjaja

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