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Journal Article

The of Effect Orientation on a Market Business Profitability

  • Narver J
  • Slater S
journal of marketing (2014) 54(4) 20-35
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Narver, J. C., & Slater, S. F. (2014). The of Effect Orientation on a Market Business Profitability. Journal of Marketing, 54(4), 20–35.

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