Previous studies have identified the difficulty of communicating in virtual teams. The lack of media richness, or opportunity for using non-verbal cues, leads to misunderstood communications and may limit the development of trust. Studies have also shown that males and females are socialized to communicate differently. Males use communication in teams to establish dominance and position while females use it to establish relationships and gain trust. In this study, we looked at communications and conflict management styles by gender. Males logged significantly fewer communications than females, focusing communications on the task at hand. Females communicated more often and were more likely than males to participate in social communications. Additionally, males were more likely than females to use a dominating conflict management style while females were more likely to use a compromising or avoiding conflict management style.
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