Effects of the euro changeover on consumer behaviour: Introduction to the special issue

  • Gärling T
  • Thøgersen J
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This paper introduces the special issue ``Effects of the euro changeover
on consumer behaviour'' by briefly reviewing the contents of the
included papers. The introduction follows the organization of the
papers in three sections each focusing on a common set of issues.
In the first section, research revealing the perceived and actual
problems consumers face after the euro changeover is described. Research
illuminating learning and adaptation to the euro changeover is the
focus of the second section. A special problem is the misperception
of inflation after the euro changeover. Research on this problem
is addressed in the third section. In a final section, the main findings
and their policy implications are summarized.

Author-supplied keywords

  • Behavioural research
  • Euro changeover
  • European Monetary Union
  • Policy implications

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  • Tommy Gärling

  • John Thøgersen

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