This study investigated literacy values and practices among Latino families with pre- school-age children. Results are part of a larger study that looked at the efficacy of a pediatric-based early literacy promotion program called Reach Out and Read (ROR). Participants included families participating in a ROR program in which pediatri- cians-in-training gave advice to parents at each of their childs routine exams. Ad- vice consisted of prescriptions to read with the child every day. Drawing on a sociocultural framework, the results demonstrate that families were engaged in a range of culturally relevant literacy activities not always recognized or supported by early literacy programs like ROR.
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