Electronic advocacy by nonprofit organizations in social welfare policy

Abstract

Technology is revolutionizing the practice of political advocacy, a fact that has important ramifications for the nonprofit sector. This exploratory study examines the current application of electronic advocacy techniques in the affiliates of a national social work professional association and considers what factors tend to predict the affiliates that are most successful at adopting these techniques. The study found that all of the affiliates were using some of these technology-based advocacy techniques in their advocacy practice and that the factors that predicted utilization depended on whether affiliates were planning new technology or actually using new technology.