Embracing digital networks: Entrepreneurs’ social capital online

Abstract

This paper presents a research agenda for understanding how entrepreneurs accrue social capital in the digital age. We develop a conceptual framework with 12 research propositions that specify how the unique technical capabilities of social network sites impact entrepreneurs’ bridging and bonding social capital online. These propositions are informed by anecdotal evidence from founders that finds entrepreneurs’ social capital accrual differs online. We include theoretical and methodological insights for overcoming research challenges concerning context dynamism, intertwined networks, and unclear behavioral norms. This agenda addresses a growing gap between contemporary entrepreneurial practices and existing social capital theory and research in entrepreneurship.