Emerging networks in the global news arena: Theorizing the structural role of Chinese bridge blogs

  • Zheng N
  • Reese S
  • 14

    Readers

    Mendeley users who have this article in their library.
  • 0

    Citations

    Citations of this article.

Abstract

In this article, we present a theoretical approach to conceptualizing the global news arena as a structure of relations formed across media systems worldwide, relations mapped by hyperlinked connections across online news platforms, including professional news sites, blogs, and other social media. Specifically, we argue that bridge blogs serve as the weak ties (in Granovetters terms), linking cultural spheres formed by the strong ties among traditional national media. Using China as the national context, we provide an overview of the phenomenon of bridge blogs, presenting an illustrative example to show how bridge blogs are positioned to provide contextual information and interpretation of events and issues in China to be better understood by overseas audiences.

Author-supplied keywords

  • Bridge blogs
  • China
  • global news arena
  • network society
  • weak ties

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free