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Journal Article

How emotional tugs trump rational pushes: The time has come to abandon a 100-year- old advertising model

Journal of Advertising Research (2012) 52(1) 31-39
DOI: 10.2501/JAR-52-1-031-039
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Wood, O. (2012). How emotional tugs trump rational pushes: The time has come to abandon a 100-year- old advertising model. Journal of Advertising Research, 52(1), 31–39. https://doi.org/10.2501/JAR-52-1-031-039

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