Encouraging participation in virtual communities

  • Koh J
  • Kim Y
  • Butler B
 et al. 
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Abstract

Leaders of robust, sustainable virtual communities find ways tostrengthen their members' sense of social identity and motivate their participation in the community's activities.

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Authors

  • Joon Koh

  • Young-Gul Kim

  • Brian Butler

  • Gee-Woo Bock

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