ENTREPRENEURIAL ORIENTATION: A PSYCHOLOGICAL MODEL OF SUCCESS AMONG SOUTHERN AFRICAN SMALL BUSINESS OWNERS

  • Krauss, S.I., Frese, M., & Friedrich, C., Unger J
  • Krauss S
  • Frese M
 et al. 
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Abstract

This study examines the relationship of the psychological construct Entrepreneurial Orientation (EO) with business success in a sample of N=248 Southern African business owners. We reintroduce the individual in EO research and show the importance of the person of the entrepreneur for business performance: Hierarchical regression analyses revealed significant relationships between EO components (personal initiative, achievement-, and risk- taking orientation) as well as overall EO and business performance. In addition, confirmatory factor analysis supported a single factor construct of EO that consists of learning-, achievement-, and autonomy orientation, competitive aggressiveness, innovative- and risk- taking orientation, and of personal initiative.

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Authors

  • J.M. Krauss, S.I., Frese, M., & Friedrich, C., Unger

  • Stefanie I Krauss

  • Michael Frese

  • Christian Friedrich

  • Jens M Unger

  • CHRISTIAN KRAUSS, STEFANIE I.; FRESE, MICHAEL & FRIEDRICH

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