Journal of Marketing Education, vol. 10, issue 1 (1988)
Eighteen entrepreneurs involved in the New Venture Development Outreach Program were the project focus for 18 teams of students in four different sections of the MBA new venture marketing course. In-depth market and design feasibility studies were completed by each student team. The client-entrepreneurs estimated that the work completed by the teams would have cost $13,042 on average if completed by professional consultants. © 1988, SAGE Publications. All rights reserved.
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