We challenge the obvious and easy association of enterprise and entrepreneurship. We do so by arguing that entrepreneurship is inherently social and collective, something that is concealed when held up as example of enterprising behaviour. We use as an illustrative case the Chinese artist Ai Weiwei, an example of entrepreneurship that has little to do with commerce and everything to do with the social nature of creativity. We conclude by equating entrepreneurship to generosity: a social production of possibility from which all opportunities and ventures emerge.
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