A reply is presented of Geert Hofstede's "Dimensions Do Not Exist: A Reply to Brendan McSweeney" (2002). Hofstede's reply is unfortunately characterized by evasion, including: 1. the author has answered elsewhere, 2. other people laud McSweeney's work, 3. insulting the critic, 4. denying he said it, and 5. referring to something else. Scholarship requires of its practitioners a vital minimum of intellectual independence - the capacity to achieve some distance from one's prejudices; to discard previously held interpretations that do not pass tests of evidence; the unwillingness to ignore available counter-evidence; and the readiness to enter into and openly engage with rival views.
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