Explaining housing preference and choice: The role of self-congruity and functional congruity

  • Sirgy M
  • Grzeskowiak S
  • Su C
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We argue in this paper that research on housing preference and choice focusing on functional aspects of the home may be enhanced by incorporating social and psychological determinants such as the stereotypical image of the homeowner. Based on self-co

Author-supplied keywords

  • Functional congruity
  • Home choice
  • Home preference
  • Home purchase
  • Residential migration
  • Residential mobility
  • Self-congruity
  • Self-image congruence

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  • M. Joseph Sirgy

  • Stephan Grzeskowiak

  • Chenting Su

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