Explaining stakeholder negotiation using social goal networks

  • Fricker S
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Strong stakeholder networks are important for the success of engineering efforts. Such networks reflect the results of negotiation activities among stakeholders in terms of needs, capabilities, backing and knowledge. The larger and more distributed an engineering organization is, the more important it is to understand how such stakeholder networks are built and evolve. Social Goal Networks (SGNs) have been developed to answer an industrial need to understand stakeholder orchestration in a product management context.

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  • Samuel Fricker

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