Exploring the online radio adoption decision-making process: cognition, attitude, and technology fluidity

  • Lin C
  • 22


    Mendeley users who have this article in their library.
  • 15


    Citations of this article.


Even though online radio services have been available since the mid-1990s, academic research on online radio diffusion remains scarce. The present study explores how online radio's value-added affordances may help shape the cognitive and affective responses to influence the adoption process among terrestrial radio listeners. Results show that online radio's fluid technology attributes, positive adoption beliefs and attitudes, and functionally similar technology clusters are significant predictors of online radio adoption. A lack of familiarity with online radio and low affinity with radio listening might have contributed to the lack of interest in online radio adoption. [PUBLICATION ABSTRACT]

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Carolyn A. Lin

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free