Factors Influencing Online Shopping Behavior of Students in Engineering Colleges at RangaReddy District

Abstract

Online shopping is in advance thrust in India Inc. With internet penetration improving in the country, smart phones becoming inexpensive and lifestyles becoming excited, the way people used to shop are varying. Also with a huge portion of young and working population, Indian demographics are a delight for E-Retailers. As a shopping medium, internet is attracting humans. Youthful people can get used to newer technologies in very short span. Hence they can adapt internet as an instrument for shopping. In order to get the trust and attention of Indian consumers in this virtual shopping world there are numerous aspects of consumer behavior which call forexploration. This research has tried to analyze the online shopping behavior and online shopping activities of UG & PG students in engineering colleges in RangaReddy Region. This study finds out whether students studying in Engineering Collegesare comfortable with the click-of-the mouse purchase, any particular factor of online buying which delights him. To answer such questions the present research provides an insight. This study aims to classify the most important factors which influence online buyer considers while making online purchases by Correlation analysis. The results have shown various reasons like time saving, less price, promotional activities offered by E-Retailers, Ease in payment are the factors influencing online shopping behavior of Student respondents Research results show that both male & female are more interested to purchase goods such as Apparels, electronics, Books.