French versus American consumers' attachment of value to a product in a common consumption context: A cross-national comparison

  • Overby J
  • Gardial S
  • Woodruff R
  • 68


    Mendeley users who have this article in their library.
  • 65


    Citations of this article.


This article investigates the influence of French and American national culture on consumer perceptions of product-related value. Employing means-end theory, hypotheses are developed to predict how French versus American national culture influences the content and structure of consumer value hierarchies. Hypotheses are tested using data from in-depth laddering interviews with a matched sample of French and American consumers. The findings support the contention that differences exist in the meaning and relative importance of consumer value hierarchy dimensions across the two national cultures. Furthermore, the analysis suggests that consumption consequences are especially culturally sensitive. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

Author-supplied keywords

  • Consequences
  • Consumer
  • Culture
  • Means-end
  • Value

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Jeffrey W. Overby

  • Sarah Fisher Gardial

  • Robert B. Woodruff

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free