The article focuses on social gaming and the use of online collaborative play to bring about social change. Raph Koster, vice president of creative design at online game provider Playdom, said that social games are good at harnessing gift giving and reciprocity which helps build social bonds. Jane McGonigal, author of "Reality is Broken," suggests that games help make people better at problem solving and more collaborative, while social game interfaces provide people with platforms that could be useful for solving social problems. It comments on the use of trial-and-error methods to work on social and economic problems such as global poverty.
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