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Journal article

The Great Pretenders: The Magic of Luxury Goods

Business Strategy Review, vol. 14, issue 3 (2003) pp. 24-17

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Abstract

Discusses the marketing of luxury goods. Perpetuation of the notion of scarcity; Dilemma presented by growing market for luxury goods; Examples of luxury goods marketing strategies.

Author-supplied keywords

  • All Other Consumer Goods Rental
  • CONSUMER goods
  • MARKETING

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Authors

  • Bernard Catry

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