Hair Color Stereotyping and CEO Selection in the United Kingdom

  • Takeda M
  • Helms M
  • Romanova N
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Abstract

Hair color stereotyping is well documented in jokes and the psychological literature. Blondes are stereotyped as incompetent, but likeable, while redheads are seen as competent but cold, or often with a fiery temper. Do these stereotypes affect job progression, mobility, and the rise to the corporate suite? To test this question, the hair color of CEOs of the top 500 members of the London Financial Times Stock Exchange (FTE) was analyzed. The chi-square analysis supports the preconceived hair color stereotypes. Do the stereotypes and results point to discrimination in lower organizational ranks? The article discusses the possible implications of these findings as well as areas for further research.

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Authors

  • Margaret B. Takeda

  • Marilyn M. Helms

  • Natalia Romanova

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