Health care and social media platforms in hospitals.

  • McCarroll M
  • Armbruster S
  • Chung J
 et al. 
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The objective of this article is to illustrate user characteristics of a hospital's social media structure using analytics and user surveys. A 1-year retrospective analysis was conducted along with an Internet survey of users of the hospital's Facebook, Twitter, and blog. Of the survey respondents (n = 163), 95.7{%} are female and 4.3{%} are male; most are ages 50-59 years (31.5{%}) and 40-49 years (27.8{%}); and 93.2{%} are Caucasian. However, the hospital system database revealed 55{%} female and 37{%} minority population, respectively. Of the survey respondents, 61.4{%} reported having a bachelor's degree or higher, whereas only 11.7{%} reported having a high school degree/equivalent or lower. However, within the hospital patient databases, 93{%} of patients have a high school degree/equivalent or lower and only 3{%} have a bachelor's degree or higher in our women's services population. Social media were used to seek personal health information 68.7{%} (n = 112), to learn about hospital programming 27.6{%} (n = 45), and to seek family health information 25.2{%} (n = 41). Respondents younger than 49 years of age were more likely to seek personal health information using social media compared to those 50 years of age and older (p = .02). Respondents with a bachelor's degree or higher education were statistically less likely to search for physician information compared to those less educated individuals (p = .04). We conclude that social media may play an important role in personal health information, especially for young female respondents; however, the survey provides strong evidence that further research is needed to ensure that social network sites provided by hospitals are reaching the full spectrum of health system patients.

Author-supplied keywords

  • Adolescent
  • Adult
  • Big-Data clinical decision making
  • Blogging
  • Blogging: utilization
  • Delivery of Health Care
  • Delivery of Health Care: methods
  • Female
  • Health Surveys
  • Hospitals
  • Humans
  • Internet
  • Male
  • Middle Aged
  • Ohio
  • Retrospective Studies
  • Social Media
  • Social Media: statistics {&} numerical data
  • Social Media: utilization
  • United States
  • Urban Population
  • Young Adult
  • adolescent
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  • big data-social media
  • experimental
  • female
  • health care delivery
  • health survey
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  • human
  • male
  • middle aged
  • new analytics
  • procedures
  • retrospective study
  • social media
  • statistics and numerical data
  • texts
  • urban population
  • utilization
  • young adult

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  • M.L.a Michele L. McCarroll

  • Shannon D. S.D.a Shannon D Armbruster

  • Jae Eun J.E.b Chung

  • Junghyun J.b Junghyun Kim

  • Alissa A.c McKenzie

  • Vivian E. V.E.d Vivian E von Gruenigen

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