Are the IABC's excellence principles generic? Comparing Slovenia and the United States, the United Kingdom and Canada

  • Grunig L
  • Grunig J
  • Vercic D
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This paper reports research results from a replication of the International Association of Business Communicators (IABC) 'Excellence' study of 30 Slovenian organisations. It has been theorised that the Excellence principles are generic throughout the world but that these principles must be applied differently in different cultures, political and economic systems, stages of development, media systems and levels of activism. Results of this quantitative study showed that the principles of Excellence clustered into an identical index for Slovenia and for the Anglo countries. Differences among the four countries emerged, however, which had implications for specific application of the principles in Slovenia. Slovenian organisations had somewhat lower overall Excellence scores. Public relations departments in Slovenia had less support from the dominant coalition and were involved less in strategic management than in the Englishspeaking countries. Slovenian public relations departments reported less knowledge of practising four models of public relations and two roles. However, Slovenian CEOs were somewhat more supportive of symmetrical public relations than their English-speaking counterparts. Slovenian organisations reported equal levels of activism to the Anglo organisations. However, Slovenian organisations reported a less conducive internal context for Excellence — more authoritarian organisational cultures, more asymmetrical internal communication, and lower levels of individual job satisfaction and satisfaction with the organisation.

Author-supplied keywords

  • Excellence in public relations
  • Global public relations
  • Organisational effectiveness
  • Public relations in Slovenia

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