On the Horizon, vol. 17, issue 4 (2009) pp. 286-295
Purpose - Ideation, which is the generation of ideas, is the most crucial step in the early stage of innovation projects. Creativity methods can be applied for ideation purposes. Here, the paper aims to present a concept for combining a multi-player online game called refQuest with concepts from the Synectics method. Design/methodology/approach - After presenting the two concepts of the refQuest gaming engine and the Synectics method, an approach of how the elements of the gaming engine can be used to implement the Synectics method is shown. Beside this, an initial evaluation of the usefulness of using serious gaming for ideation purposes is given. Findings - It is found that the elements of the Synectics method fit very well with the concepts of the gaming engine of refQuest. A concept for integration could be derived. Originality/value - The online game refQuest is suitable to support the ideation process. Including concepts from Synectics is possible and would enhance the gaming concept. Emerald Group Publishing Limited.
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