Individual strategy preferences and decisional fit

  • Betsch C
  • Kunz J
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Abstract

The present research introduces the concept of decisional fit. A decision maker experiences decisional fit when the individually preferred decision strategy fits the actually applied strategy. In accordance to other fit-concepts in psychology (e.g., person–environment fit), we expected positive effects of decisional fit. Five studies examine the effects of a fit between the individual preference for intuition and deliberation (PID) and the actually used decision strategy (intuition or deliberation). A comparison of extreme types (according to participants’ values on the PID scale) revealed that decisional fit enhances the perceived value of the chosen or evaluated object (Studies 1–3). In Studies 4 and 5, participants experienced less regret after decisional fit. The findings highlight the importance of considering individual differ- ences when comparing intuitive and deliberate decision making, because strategy preferences interact with applied strategies. Copyright#2008

Author-supplied keywords

  • Affective vs. cognitive attitude
  • Cognitive style
  • Individual differences
  • Intuition
  • Monty hall
  • Person-situation fit
  • Regulatory fit
  • Strategy selection

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Authors

  • Cornelia Betsch

  • Justus J. Kunz

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