The purpose of this research was to develop an understanding of the market potential and viability of establishing a sustainable ornamental fish trade in the Mamirauá Sustainable Development Reserve in Brazil. This analysis will complement and advise the projects in-country investigations and business plan. The focus of the analysis was the export market (specifically UK) for ornamental fish. The project was undertaken primarily by desk research, complemented by interviews with a number stakeholders and participation in workshops.
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