THE INFLUENCE OF CULTURAL VALUES ON SPECTATORS ’ SPORT ATTITUDES AND TEAM IDENTIFICATION : AN EAST- WEST PERSPECTIVE

  • Gau L
  • Management R
  • Kim J
 et al. 
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Author-supplied keywords

  • and taiwanese because of
  • and team identification are
  • and the
  • attitudes toward spectator sport
  • different for americans
  • fan team identification
  • identification
  • koreans
  • likely to be
  • relationships between the attitudes
  • spectator sport
  • sport attitude
  • the impacts of
  • the level of team

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Authors

  • Li-shiue Gau

  • Recreation Management

  • Jong-chae Kim

  • Arch Woodside

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