The influence of source credibility on communication effectiveness

  • Hovland C
  • Weiss W
  • 2


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


In a new tot of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from "un- trustworthy" sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the "untrustworthy" mi- terial was accepted. Lies, in fact, seemed to be remembered better than truths.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Carl I. Hovland

  • Walter Weiss

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free