Purpose – The purpose of the paper is to examine and compare Nicholas Belkin's information concept and his concept of communication with the authors' semeiotic inspired communication model – the Dynacom. Design/methodology/approach – The authors compare the two communication models by comparing the requirements given by Belkin and the conditions of the Dynacom. Findings – The authors conclude that Belkin's idea of information and his idea of communication lack the social aspect. Based on his theory, he is unable to point out how information becomes knowledge. These are two major issues the authors believe they can elaborate on by introducing the Dynacom and their semeiotic inspired concept of information. Originality/value – No one has previously specifically analyzed Nicholas Belkin's concept of information and compared it to a semeiotic ditto.
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