Innovating strategy process

  • Floyd S
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Abstract

"Innovating Strategy Process" presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. This book contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. It offers new conceptual frameworks for analyzing and designing strategy process. It addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and, science and entrepreneurship as a source of innovative strategies. It signals the future direction of the field.

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Authors

  • Steven W Floyd

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