Counting research and development publication and patent activity can help generate competitive technical intelligence. Combining such counts with content analyses oriented toward “innovation success factors” can greatly enrich the intelligence value. The authors offer a framework of three types of technological innovation indicators—life cycle, contextual influences, and value chain/market prospects. They illustrate how these aid a case analysis of the application of ceramics to tank and automotive engines. The case demonstrates how use of these types of indicators can efficiently and effectively scan broad domains of the competitive landscape, and justify strategic decisions. © 1998 John Wiley & Sons, Inc.
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