Integrating qfd, ahp and benchmarking in strategic marketing

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Lu, M. H., Madu, C. N., Kuei, C. H., & Winokur, D. (1994). Integrating qfd, ahp and benchmarking in strategic marketing. Journal of Business & Industrial Marketing, 9(1), 41–50. https://doi.org/10.1108/08858629410053470

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