International Market Entry Strategies of Emerging Market MNEs: A Case Study of Qatar Telecom

  • Al-Kaabi M
  • Tatoglu E
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Abstract

Drawing on existing theoretical perspectives and previous research, this study essentially investigated the strategic motives, location choice, and international entry mode strategies of emerging mar-ket multinational enterprises based on a case study of a telecom company, Qatar Telecom (Qtel) from the Gulf Cooperation Coun-cil. Using empirical findings from the semi-structured interviews, this study has clearly indicated that the main strategic motivation behind Qtel's internationalization was essentially opportunity seeking in terms of enabling market development and generating higher return on investment. Although Qtel used different entry strategies depending on the characteristics of host country markets, the company is more in favor of mergers and acquisitions than greenfield investments.

Author-supplied keywords

  • Gulf Cooperation Council
  • Qatar
  • emerging market MNEs
  • entry mode
  • telecom industry

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Authors

  • Mohammed Al-Kaabi

  • Ekrem Tatoglu

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